About Us

Reel Savage Baits is a Florida-born bait company proudly based in Indian River County. We specialize in hand-poured soft plastic baits that are built to perform and designed to stand out. Every bait we make is crafted with care, using only the highest-quality plastics to ensure long-lasting durability and lifelike action in the water. Whether you're chasing trophy bass in freshwater or hunting reds and snook in the salt, our baits are made to get noticed—and get bit. With a wide variety of colors and styles, we’ve got something for every angler and every condition. Looking for something unique? We also offer custom color options to match your local forage or personal preference. 

 At Reel Savage Baits, we’re more than just a bait company—we’re passionate anglers who believe in making gear that works as hard as you do.